Angel's Academy

For this campaign I used a fictitious company called ANGEL'S ACADEMY which is a newly created music school that is looking for students for a 3 years training. Their objectives are to make known the school, to reach a maximum of people through social networks and to have more than 500 people registered for the next school year thanks to our communication.

The ideal client for this school would be an 18 year old female who has just finished high school and is looking for a school that specializes in training talent to become a music star. she wants to develop her singing talent in order to become a star in the future. her main challenges are to find a good school that specializes in training talent like her. Her favorite means of communication is by phone, e-mail, social networks, and face to face. Her main source of information is her phone.

The main social networks that we have chosen for this campaign are tiktok, Instagram, YOUTUBE, FACEBOOK, INSTAGRAM AND LINKELDN. I chose these different networks because it is where we find the most young people nowadays. I decided to publish 4 videos per week and 3 photos to know which days our community will be the most connected. The tone of the different publications will be musical, joy of life, family, friendly, solidarity and support. For the type of visual content (videos) 'how to warm up your voice with hahtag #warmyourvoice #echauffementvocal '. there will also be 'challenge sing with me and as hashtag we will have #singwithme and #duetme . For the photo content we will have events for the beginning of the school year and hashtags like #event #dontmiss. I will film the classrooms and use as hashtag #courdemusic #lovemusicalschooll .

Finally there will be the news part to inform the community on all the news in the school. Hashtags like #news and #trendingnews will be used.